EMAIL CONCEPT · FICTIONAL BRAND
The little things aren’t so little.
Sometimes, all it takes is one cup to make a morning feel like yours.
✳ Luna Atelier● ● ●
✳The story, the product, the right moment.
CREATIVE STUDIO IN THE MAKING
For brands that care.
Your brand has a story.
Let it find its people.
We don’t just send emails. We get to know the people behind a brand, understand their customers, and craft messages worth opening.
✳ From strategy and design to sending campaigns to your subscribers.
Less template. More personality.
✦ Made with intention.
No “Dear valued customer” energy. ☺
01 First, we listen.✳02 Then, we create.✳03 Finally, we measure what matters.
WHY ISKRA
A good newsletter starts before the first email.
Before layout or subject lines, we want to understand who you are, what you make, and why anyone should care. Only then can an idea truly connect.
“
We don’t need 20 identical clients. We want different stories, told properly.
01
We get to know you
We talk about your idea, audience, and products. A standard form can never replace a real conversation.
02
We shape the story
We write, design, and choose an approach that feels like your brand. Sometimes funny, sometimes moving.
03
We learn with every send
Once a campaign goes out, we look at the response and improve the next one. No made-up promises.
WHAT WE DO
Small studio. Serious attention.
No template factory. Every project starts with real people and ends with a clear message.
Story & copy
A subject line worth noticing, a voice that sounds like you, and words with a purpose.
Design that works
Beautiful, easy-to-read emails that support the product instead of overwhelming it.
Campaign sending & insights
If you prefer, we test, schedule and send campaigns from your email platform — then review the results.
FROM IDEA TO INBOX
Yes, we can send the newsletter for you, too.
You don’t have to handle campaign setup yourself. With your approval and access to your email platform, we prepare and test the campaign, schedule the send and review the results. Messages go only to your lawfully collected contacts, with an unsubscribe option.
SMALL PORTFOLIO
Three different stories. None alike.
These are concept campaigns for fictional brands — a little window into how we think.
01DEMO CONCEPTCoffee / everyday rituals
Kava & Co.
A little humor. A very good reason to get up in the morning.
Explore the concept
02DEMO CONCEPTCeramics / home
Luna Atelier
A warm story for objects we love beyond their practical purpose.
Explore the concept
03DEMO CONCEPTFood / local makers
Dobra Korica
Homemade flavor, without the homemade marketing clichés.
Explore the concept* Fictional brands, products and offers. These are not real client references.
THE FIRST STEP
One spark to start.
You don’t have to sign up for a long partnership. Let’s begin with one carefully crafted email.
✳
What comes next?
Long-term work will be tailored to each brand’s needs, pace and goals. We would rather have fewer projects and give each one our full attention. Need us to send it as well? Testing, scheduling, sending to your existing subscribers and reporting can be added as a separate service.
Tailored, never templated.INTRODUCTORY PRICE✳
The First Spark
One newsletter for a brand curious about our approach.
35 €
- A short conversation about your brand and customers
- Original copy and creative design
- One round of revisions
- HTML or content prepared for your sending workflow
€35 is the planned introductory price for creating one newsletter. Campaign sending and email-platform setup are quoted separately; we do not sell or source mailing lists without a lawful basis. The studio is still in preparation — no orders or payments yet.
LET’S TALK
Your idea. Our first conversation.
Tell us a little about your brand and what you hope to achieve. We like getting to know people before creating campaigns for them.
◌ Studio in preparation · enquiries only, no orders or paymentsPrefer your own inbox?iskramailstudio@gmail.com
Tell us your story.
A few quick answers are enough to get started.